Just what the Dr. (Dre) Ordered

“We couldn’t be more excited to partner with an amazing company like Beats to ensure that we bring the Muscle Shoals Sound to a new generation of listeners,” says Muscle Shoals Music foundation chairman Rodney Hall.

Nov. 27 (UPI) –Alabama’s Muscle Shoals Sound Studio — used by artists like Wilson Pickett, Aretha Franklin, The Rolling Stones, Willie Nelson, Paul Simon, and Bob Dylan — will be getting a shot in the arm thanks to a recently announced partnership with Beats Electronics, the audio brand founded by rapper/producer Dr. Dre.

Dre co-founded Beats with Interscope Geffen A&M Chairman Jimmy Iovine. “Magic is a word that’s too often misused in the record industry. Muscle Shoals is different, it’s one of the rare places where it really exists,” Iovine said. “Anytime you can capture such a distinct and authentic sound over and over again, that’s something worth protecting.”

According to a press release about the partnership, the project includes “restoring the Muscle Shoals Sound Studio to a fully-functioning recording studio, as well as updating the legendary FAME Recording Studio.”

Muscle Shoals will also give up-and-coming artists a chance to prove their chops.

Read more: http://www.upi.com/Odd_News/2013/11/27/Just-what-the-Dr-Dre-ordered-Beats-Electronics-set-to-revive-Muscle-Shoals-studios/6891385570576/#ixzz2xGug3mpi

Read more: http://www.upi.com/Odd_News/2013/11/27/Just-what-the-Dr-Dre-ordered-Beats-Electronics-set-to-revive-Muscle-Shoals-studios/6891385570576/#ixzz2xGuMfzyq